How to Register a WeChat Official Account

WeChat currently supports self-service registration for WeChat Official Accounts for Chinese businesses and individuals, while organizations outside of China can submit a proposal online to WeChat. We walk you through three different processes below.

Registering WeChat Official Accounts outside of China

For organizations outside of China, a September 2014 update allows you to submit a proposal at apply.wechat.com outlining how you intend to use your Official Account.  You can submit this directly as plain text or upload a file. wechat official account international OA application form Make sure to be clear in your proposal whether you would like a Service Account or Subscription Account (What’s the difference?). Verification is not discussed in the application process, but if you need access to WeChat advanced features and developer tools, you should also mention this in your proposal. You will need to provide a few basic business credentials to validate your account including a work phone, work email, and some type of documentation. The more official the documentation the better, ranging from a scan of your company’s business registration certificate all the way down to a simple business card.

While WeChat doesn’t publicly share their application criteria, assume it skews towards avoiding controversy and working with larger businesses that will invest in promoting their official accounts and doing innovative things on the platform. Once your account is setup, WeChat will email you your WeChat ID and password, which you will need to log-in at admin.wechat.com. You can check the progress of your application using your email address and application number here.

Many people have reported that they are not getting any response from WeChat. You can follow up by email to both bd@wechat.com and oa@wechat.com. Also consider contacting your local WeChat Country team through Facebook or other channels.

Very important note: Users of the Chinese version of WeChat, Wei Xin (微信 or wēixìn), do not have access to WeChat Official Accounts registered outside of China. In contrast, non-Chinese WeChat users have access to both Chinese and non-Chinese Official Accounts.

Registering WeChat Official Accounts as a Chinese Organization

To register an official account through WeChat’s self-service platform, you will need the following:

  • Chinese ID (身份证 or shēnfèn zhèng)
  • Chinese mobile phone number
  • Chinese Business License (营业执照 or yíngyè zhízhào)
  • Chinese Organization Code (组织机构代码证 or zǔzhī jīgòu dàimǎ zhèng)

The registration process is entirely in Chinese. To begin, head to the WeChat Public Platform website and click on the link in the top right corner: Register New WeChat Official Account Click Here

1. Create an Account

Fill in your email, enter a password twice, and copy the CAPTCHA.

Register WeChat Official Account First Step Create Account

2. Verify your Email Address

WeChat will send an email to the address you provide. Click on the link within forty-eight hours to activate your account. Register WeChat Official Account Verify Activate Email

3. Account Type

After verifying your email, you need to select what type of official account to register. You now have three choices: a Service Account (服务号 or fú wù hào), a Subscription Account (订阅号 or dìng yuè hào), or an Enterprise Account (企业号 or qǐ yè hào). We have written about the differences between service and subscription account types. Unless you are a media company, a verified Service Account is almost always the right choice. Enterprise accounts, added in September 2014, are internal accounts and can only be followed by by employees with a company email address. Only verified Service Accounts and Enterprise Accounts have access to advanced features and developer tools. Choose carefully! Register WeChat Official Account Select Account Type Click at the bottom of the appropriate column to select the account type. After you click continue, WeChat will warn you that it is impossible (perhaps only very difficult) to change your account type after you have registered: Confirm WeChat Official Account Type

4. Account Details

This is a long form, especially for organizations. As the webpage can time out, we recommend first preparing these three items before you begin filling out the form. All images must be saved as .jpg, .jpeg, .bmp, or .gif and cannot exceed 2MB. You can download the WeChat Application Form here. The items you will need:

Chinese Business License 营业执照 Employee Photo ID 身份证 WeChat Registration Signup Form Chopped
 Chinese Business License Photo holding Chinese ID   WeChat Application Form
 Color scan or photograph, with chop from most recent annual audit  The image cannot be edited and all information on the card must be clearly visible.  Completed, chopped, and scanned application form downloaded from the link at the bottom of their form.

We have translated the long form below. Consider preparing your answers in a separate document to prevent losing any data. Start by designating your account type. For this example we are registering a business. Register WeChat Official Account Form English You will need to reference your business license for the next several fields: Register WeChat Official Account Form Example Chinese Business License (营业执照 or yíngyè zhízhào):

Chinese Business License Register WeChat Official Account

Next enter your Organization Code number: Register WeChat Official Account Form This is located at the top of your Organization Code Certificate ( 组织机构代码证 or zǔzhī jīgòu dàimǎ zhèng):

Chinese Organization Code Certificate Number

The next section of the form concerns the Chinese account owner or employee. You can link up to two WeChat Official Accounts to any one Chinese individual/ID. Register WeChat Official Account Chinese employee ID The last part of the form requires you to upload a scanned image of a completed, signed, and chopped WeChat Application Form (授权运营书 or shòuquán yùnyíng shū). Fill in the relevant information noted in red below. You can download WeChat’s application form here. WeChat Official Account Application Form English

5. Account Appearance and Description

The last step is to enter your account name and a short introduction. Not that the account name cannot ever be changed, while the introduction can only be edited once per month. Click the green button at the bottom to submit your registration.

Register WeChat Official Account Name IntroductionFinished!

It can take up to seven business days for your account to be processed, but in our experience it is much faster than that. WeChat will send you an email when the account is registered.

Registering WeChat Official Accounts as a Chinese Individual

To register an individual account through WeChat’s self-service platform, you will need the following:

  • Chinese ID (身份证 or shēnfèn zhèng)
  • Chinese mobile phone number
  • Chinese fixed-line number

Complete the first two steps just like you would for a Chinese organization (above). We have translated the much shorter account details form below: Register WeChat Official Account Individuals Form English After you successfully submit this form, finish by following steps four and five just like a Chinese organization. Note that individuals can only register a Subscription Account. [This blog was updated 19 September 2014 to reflect the latest changes to the registration process.]