WeChat Official Accounts launched August 23rd, 2012. There have been many changes over the years, but one of the constants has been confusion regarding 1) how to setup an account and 2) what type of account to register. If you’re…
What is WeChat at Work?
Most companies in China use WeChat for some, or all, of their internal communication. An average employee belongs to dozens of work-related group chats for her various departments or functions. There are several common pain points for these companies which…
Global Messaging Trends 2017
Check out Grata’s keynote presentation from the annual CHina CHat Shanghai conference last week. While our talk last year was all about chatbots, this year we look at what’s driving innovation in messaging, with a particular focus in how advances…
WeChat Developer Error Codes
In the table below you’ll find a comprehensive list of all WeChat developer error codes, or return codes (返回码), you might come across when using the WeChat API framework. If you’re developing for WeChat, we recommend you bookmark this page.…
WeChat Official Account Platform
The features and capabilities of of the WeChat Official Account Platform depend on what type of account you register. Your Official Account (OA) is either Chinese or international; service, subscription or enterprise; verified or unverified. Businesses frequently ask us what type…
Tencent Chatbot Platform Unveiled
Tencent just unveiled their new chatbot developer open platform (机器人开放平台) at their Developer Conference in Fuzhou, China today. You can apply for access online at bot.qq.com via the Tencent Open Platform (not the WeChat Open Platform) and download the forty-three page developer documentation…
New WeChat “Mini-Apps”, No Download Required
The Father of WeChat, Zhang Xiao Long, caused some excitement when he posted about new WeChat “mini-apps” in his Moments feed yesterday: Mini-Apps are currently in private beta The “WeChat Open Class” Official Account (WeChat ID: wx-gongkaike) followed up with…
Global Messaging Trends
Grata had the honor of giving a keynote presentation on Global Messaging Trends at the CHat Beijing event April 26th, 2016. The event was well-timed, just two weeks after Facebook’s F8 developer conference which kicked off the chatbot hype cycle…
Grata & the WeChat Ecosystem | AnalyseAsia Podcast
Grata founder Andrew Schorr was interviewed for the latest AnalyseAsia podcast by Bernard Leong. Bernard and Andrew start with Grata’s origin story, before digging into WeChat’s dominance in China, what it means for both startups and major enterprises, the trials…
WeChat for Customer Service
One of the biggest challenges our clients face, that will ultimately determine how much value they derive from our product, is how successful they can be encouraging conversations with their followers on WeChat. By the time they sign up…