Grata had the honor of giving a keynote presentation on Global Messaging Trends at the CHat Beijing event April 26th, 2016. The event was well-timed, just two weeks after Facebook’s F8 developer conference which kicked off the chatbot hype cycle…
Grata & the WeChat Ecosystem | AnalyseAsia Podcast
Grata founder Andrew Schorr was interviewed for the latest AnalyseAsia podcast by Bernard Leong. Bernard and Andrew start with Grata’s origin story, before digging into WeChat’s dominance in China, what it means for both startups and major enterprises, the trials…
WeChat for Customer Service
One of the biggest challenges our clients face, that will ultimately determine how much value they derive from our product, is how successful they can be encouraging conversations with their followers on WeChat. By the time they sign up…
WeChat Enterprise Messaging
Some of the most interesting projects we are working on at Grata at the moment involve WeChat Enterprise Accounts, WeChat Enterprise Messaging, and how to plug that functionality into clients’ external WeChat Subscription or Service accounts. When WeChat released Enterprise…
WeChat Wifi Hotspots
Let’s take a look at everything you need to know about WeChat Wifi Hotspots and what benefits they provide to businesses. We’ve written a step-by-step guide how to setup hotspots further down in this post, but to start, here are…
Facebook to Launch Business for Messenger
At the Facebook Developer Conference today, one of the major announcement in the keynote was the imminent launch of Business for Messenger. Head of Messenger, David Marcus, said they want to “reinvent how people and businesses communicate”. Business for Messenger clearly…
WeChat City Services
In the latest update on WeChat’s plans for global domination, WeChat is currently beta testing an expansive collection of new features called “City Services” [our translation] in Shenzhen, Guangzhou, and Foshan. If you want to check it out, you need…
Sharing on WeChat is Different
We’ve been relying mainly on Facebook, Twitter, and Linked-In for Grata’s content marketing, but last week we finally got around to sending out our first marketing blast to all seventy-six followers of our WeChat Official Account. Within twenty-four hours, our…
WeChat Impact Report
To celebrate the fourth anniversary of WeChat’s launch, Tencent Tech shared a 38-slide deck on January 27, 2015 titled “WeChat’s Impact: Inaugural Report on WeChat Platform Data” [our translation]. The report boasts some impressive statistics, most of them pulled from extensive…
How to Install WeChat Plugins
WeChat just made it much easier for businesses to manage Official Accounts with the launch of certified third-party WeChat Plugins. Businesses can now enhance much of their account functionality by adding plugins to their WeChat Official Account, similar to WordPress. Up until…