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Podcast WeCom

What is WeChat at Work? (Podcast Part 2)

Second and final part of our WeChat at Work series, where Andrew from Grata.co takes us on a deep dive of all the new updates to the “WeChat at Work” platform, formerly known as “WeChat Enterprise Accounts”.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

Categories
Podcast WeCom

What is WeChat at Work? (Podcast Part 1)

Today, Andrew from Grata.co takes us on a deep dive of all the new updates to the “WeChat at Work” platform, formerly known as “WeChat Enterprise Accounts”.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

Categories
Mini-Programs Podcast

After all, maybe WeChat Mini-Programs aren’t crap!

I have long been a critic of WeChat mini-programs. In this podcast, I provide a more positive take on the future of WeChat mini-programs, and discuss a few successful case studies.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

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Podcast

What is the Real Cost of Influencer Marketing in China?

Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strategies for brands to best leverage influencers and the future of the Key Opinion Leader space in China.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

Categories
Podcast

Building simple, customer-focused businesses on WeChat

WeChatrepreneur Mikey Chee shares his story building a simple, customer-focused business on WeChat, crossborder brand management for celebrities, storytelling, and how to migrate followers from Weibo to WeChat.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.