Rachel, co-founder of Lihaoma, talks with Andrew about how their startup is working with brands in order to increase engagement and conversion rates via gamification Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital…
How Maijin is using free bikes to help companies reach Chinese students
In this episode of the China Digital marketing podcast, Andrew interviews Rodrigo, the CEO of Maijin. Maijin is helping companies reach students on over 1,000 campuses in China. Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all…
What is a WeChat store and how to create one?
What is a WeChat store exactly? How to create one? Can you create one if your company is not registered in China? What are the limitations of WeChat stores for payments? All of these questions will be answered in this…
How to build chatbots that actually work?
Today, Andrew from Grata and our guest DC from RIKAI Labs take us beyond the Chatbot hype: what does it take to create chatbots which have a real impact on your business? Listen and subscribe to WalkTheChat and Grata’s weekly…
How to choose between WeChat Subscription & Service accounts?
WeChat Official Accounts have two main types used for marketing: WeChat Subscription Accounts and WeChat Service Accounts. In this episode, we go through the differences between the two types of accounts, and the main reasons to pick one or the…