One of the biggest challenges our clients face, that will ultimately determine how much value they derive from our product, is how successful they can be encouraging conversations with their followers on WeChat. By the time they sign up…
WeChat Enterprise Messaging
Some of the most interesting projects we are working on at Grata at the moment involve WeChat Enterprise Accounts, WeChat Enterprise Messaging, and how to plug that functionality into clients’ external WeChat Subscription or Service accounts. When WeChat released Enterprise…
WeChat Wifi Hotspots
Let’s take a look at everything you need to know about WeChat Wifi Hotspots and what benefits they provide to businesses. We’ve written a step-by-step guide how to setup hotspots further down in this post, but to start, here are…
WeChat Impact Report
To celebrate the fourth anniversary of WeChat’s launch, Tencent Tech shared a 38-slide deck on January 27, 2015 titled “WeChat’s Impact: Inaugural Report on WeChat Platform Data” [our translation]. The report boasts some impressive statistics, most of them pulled from extensive…
How to Install WeChat Plugins
WeChat just made it much easier for businesses to manage Official Accounts with the launch of certified third-party WeChat Plugins. Businesses can now enhance much of their account functionality by adding plugins to their WeChat Official Account, similar to WordPress. Up until…
Reporting Trademark Violations in WeChat
Search for the official account of a famous brand on WeChat, and you might be in for a surprise. There are close to one hundred accounts that use the name “Rolex”, for example, and more than one of them appears…
How to Verify WeChat Official Accounts
Once you have registered your WeChat Official Account, you will need to verify it to access all of the advanced WeChat platform features such as a user’s location, surveys, third-party apps, payments, and more. Verifying WeChat Official Accounts also allows…
What are the differences between WeChat’s Service and Subscription Accounts?
As the WeChat Public Platform (微信公众平台 or Wēixìn gōngzhòng píngtái) is still a relatively new phenomenon for most organizations, we frequently get asked about the basics of WeChat Official Accounts. One of the first things to decide as a business is what type of account to…