In the latest update on WeChat’s plans for global domination, WeChat is currently beta testing an expansive collection of new features called “City Services” [our translation] in Shenzhen, Guangzhou, and Foshan. If you want to check it out, you need…
Sharing on WeChat is Different
We’ve been relying mainly on Facebook, Twitter, and Linked-In for Grata’s content marketing, but last week we finally got around to sending out our first marketing blast to all seventy-six followers of our WeChat Official Account. Within twenty-four hours, our…
WeChat Impact Report
To celebrate the fourth anniversary of WeChat’s launch, Tencent Tech shared a 38-slide deck on January 27, 2015 titled “WeChat’s Impact: Inaugural Report on WeChat Platform Data” [our translation]. The report boasts some impressive statistics, most of them pulled from extensive…