Today, Andrew from Grata and our guest DC from RIKAI Labs take us beyond the Chatbot hype: what does it take to create chatbots which have a real impact on your business? Listen and subscribe to WalkTheChat and Grata’s weekly…
Podcast: How to choose between WeChat Subscription & Service accounts?
WeChat Official Accounts have two main types used for marketing: WeChat Subscription Accounts and WeChat Service Accounts. In this episode, we go through the differences between the two types of accounts, and the main reasons to pick one or the…
Podcast: 7 rules of Key Opinion Leaders marketing in China (guest: Kim Leitzes from ParkLu.com)
For this episode, we’re thrilled to welcome Kim Leitzes from Key Opinion Leaders platform Parklu.com. Together with Kim, we talk about 7 rules to run successful Key Opinion Leader campaigns in China. Listen and subscribe to WalkTheChat and Grata’s weekly…
Podcast: How to improve user engagement with WeChat automated answers?
From the most simple welcome message to complex API integrations, how to improve user engagement with WeChat automated answers? When should you use WeChat automated answers? And how to make the most of them. Listen and subscribe to WalkTheChat and…
Podcast: 5 case studies of companies that are CRUSHING it on WeChat
WeChat has been much hyped for its integration of e-commerce and payments inside the APP. Are some brands successfully leveraging WeChat for promotion and e-commerce? DEFINITELY! We’re looking into 5 examples we can all learn from! Listen and subscribe to…
Podcast: 5 things to know about WeChat Official Accounts
Today we discuss WeChat Official Accounts. What are their functions? What are the different types of accounts? What is the difference between Chinese and International WeChat Official Accounts? What are the Benefits of verifying your account? Can you transfer the…
Podcast: 5 Platforms You Must Use To Promote Your Brand In China
Today, we walk you through 5 platforms you must use to promote your brand in China, from WeChat to Zhihu.com (the Quora of China). Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing.…
WeChat Official Account Platform
The features and capabilities of of the WeChat Official Account Platform depend on what type of account you register. Your Official Account (OA) is either Chinese or international; service, subscription or enterprise; verified or unverified. Businesses frequently ask us what type…
Tencent Chatbot Platform Unveiled
Tencent just unveiled their new chatbot developer open platform (机器人开放平台) at their Developer Conference in Fuzhou, China today. You can apply for access online at bot.qq.com via the Tencent Open Platform (not the WeChat Open Platform) and download the forty-three page developer documentation…
New WeChat “Mini-Apps”, No Download Required
The Father of WeChat, Zhang Xiao Long, caused some excitement when he posted about new WeChat “mini-apps” in his Moments feed yesterday: Mini-Apps are currently in private beta The “WeChat Open Class” Official Account (WeChat ID: wx-gongkaike) followed up with…