Podcast: How to choose between WeChat Subscription & Service accounts?

WeChat Official Accounts have two main types used for marketing: WeChat Subscription Accounts and WeChat Service Accounts. In this episode, we go through the differences between the two types of accounts, and the main reasons to pick one or the other for your brand.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.