What is the Real Cost of Influencer Marketing in China?

Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strategies for brands to best leverage influencers and the future of the Key Opinion Leader space in China.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.