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Podcast

What is the Real Cost of Influencer Marketing in China?

Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strategies for brands to best leverage influencers and the future of the Key Opinion Leader space in China.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

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Podcast

Case Studies in Gamification to Maximize Engagement

Rachel, co-founder of Lihaoma, talks with Andrew about how their startup is working with brands in order to increase engagement and conversion rates via gamification

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

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Podcast

How Maijin is using free bikes to help companies reach Chinese students

In this episode of the China Digital marketing podcast, Andrew interviews Rodrigo, the CEO of Maijin. Maijin is helping companies reach students on over 1,000 campuses in China.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

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Podcast

What is a WeChat store and how to create one?

What is a WeChat store exactly? How to create one? Can you create one if your company is not registered in China? What are the limitations of WeChat stores for payments? All of these questions will be answered in this podcast!

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

Categories
Podcast

7 rules of Key Opinion Leaders marketing in China

For this episode, we’re thrilled to welcome Kim Leitzes from Key Opinion Leaders platform Parklu.com. Together with Kim, we talk about 7 rules to run successful Key Opinion Leader campaigns in China.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.