WeChat Official Accounts launched back in 2012 and, while there have been many changes over the years, one of the constants has been confusion regarding 1) how to setup an account, and 2) what type of account to register. We…
Building simple, customer-focused businesses on WeChat
WeChatrepreneur Mikey Chee shares his story building a simple, customer-focused business on WeChat, crossborder brand management for celebrities, storytelling, and how to migrate followers from Weibo to WeChat. Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all…
Case Studies in Gamification to Maximize Engagement
Rachel, co-founder of Lihaoma, talks with Andrew about how their startup is working with brands in order to increase engagement and conversion rates via gamification Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital…
WeChat Developer Error Codes
In the table below you’ll find a comprehensive list of all WeChat developer error codes, or return codes (返回码), you might come across when using the WeChat API framework. If you’re developing for WeChat, we recommend you bookmark this page.…
What is a WeChat store and how to create one?
What is a WeChat store exactly? How to create one? Can you create one if your company is not registered in China? What are the limitations of WeChat stores for payments? All of these questions will be answered in this…