Categories
Messaging

Global Messaging Trends 2018

This was Grata’s third year to give the Global Messaging Trends keynote at the annual CHina CHat conference in Shanghai. We start by looking at why many of the major messaging stocks are struggling in the market. Tencent, for example, is down $200B so far this year (that’s almost an entire China Mobile or Oracle). We look at what WeChat is doing to grow outside of China and within China, in particular with Mini-Programs and WeChat Work, and then look for analogs abroad. We finish looking at one of the major frontiers of messaging: smart hardware. Enjoy!

You can also view and download a high-resolution PDF from SlideShare or Baidu Pan. There are links to several great articles that are worth checking out.

Global Messaging Trends 2018 from Andrew Schorr

Categories
Messaging

Global Messaging Trends 2017

Check out Grata’s keynote presentation from the annual CHina CHat Shanghai conference last week. While our talk last year was all about chatbots, this year we look at what’s driving innovation in messaging, with a particular focus in how advances in voice processing and AR/VR will eventually allow us to put our smartphones down. How will that change how we communicate with our friends, with businesses, and with machines?

You can also view and download a high-resolution PDF from SlideShare or Baidu Pan with links to all of the great articles we cite for further reading!

Categories
Podcast

7 rules of Key Opinion Leaders marketing in China

For this episode, we’re thrilled to welcome Kim Leitzes from Key Opinion Leaders platform Parklu.com. Together with Kim, we talk about 7 rules to run successful Key Opinion Leader campaigns in China.

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

Categories
Podcast

5 Case Studies of Companies that are Crushing it on WeChat

WeChat has been much hyped for its integration of e-commerce and payments inside the APP. Are some brands successfully leveraging WeChat for promotion and e-commerce? DEFINITELY! We’re looking into 5 examples we can all learn from!

Listen and subscribe to WalkTheChat and Grata’s weekly English-language podcast on all things China Digital Marketing. Available on iTunes and Stitcher.

Categories
Messaging

Global Messaging Trends

Grata had the honor of giving a keynote presentation on Global Messaging Trends at the CHat Beijing event April 26th, 2016. The event was well-timed, just two weeks after Facebook’s F8 developer conference which kicked off the chatbot hype cycle in Silicon Valley.
 
The full, annotated presentation can be viewed via SlideShare (VPN required):
 

Global Messaging Trends: WeChat, Facebook, Bots, and Apps from Andrew Schorr