We’ve completely updated our comprehensive guide to WeCom (formerly known as WeChat Work). Everything you need to quickly understand why WeCom is important, tips for implementing it at your organization, and deep dives into the essential features. Check out the links below to download the full eighty-seven slide presentation.
If you’re unfamiliar with WeCom, think of it like your company having its own version of WeChat: you control who can join your account, what apps your team needs, and just about every other small detail.
The most exciting feature is that WeCom and WeChat are now tightly connected. The latest updates mean your company can:
- Post to your customers’ WeChat Moments feed from WeCom
- Send targeted broadcast messages from employees’ WeCom accounts to any segmentation of customers, and
- Create group chats for WeChat customers that can be managed with live streaming, bots, Mini-Programs, quick replies, and custom app integrations.
We’ve also included a new section in this deck comparing WeCom to its main workplace messaging competitors in China: Alibaba’s DingTalk, ByteDance’s Lark, and new entrant, Huawei’s WeLink.