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WeChat Impact Report

To celebrate the fourth anniversary of WeChat’s launch, Tencent Tech shared a 38-slide deck on January 27, 2015 titled “WeChat’s Impact: Inaugural Report on WeChat Platform Data” [our translation]. The report boasts some impressive statistics, most of them pulled from extensive survey data done by the China Academy of Information and Communications Technology over the last year. Some of the highlights include:

  • 55.2% of users open WeChat more than 10 times a day
  • In the last year, WeChat users consumed US$15.3B worth of mobile data
  • 53% of organizations allocate spending to maintain and upgrade their WeChat Official Accounts

Please note the report only includes data from Chinese users and official accounts. In translating the deck, we tried to be as true as possible to the original data and format. Enjoy!

Correction

Many thanks to Devin Petty (@CDHSLLC) for correcting our mis-translation on Slide 19. The dollar amounts refer to how much companies are investing in their Official Accounts rather than revenue from Official Account activities. The deck has been updated to reflect this.

4 replies on “WeChat Impact Report”

[…] Let’s say, you want to create an exhibition, by putting QR code near every piece of the collection visitors will be automatically subscribed to your brand account and will stay up to date with your latest news. Given that 40% of Wechat users follow brand account for information, this is a powerful tool to influence your community and incite them to buy afterward (Grata report). […]

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